Leading brands have recognised the need to embrace digital as part of their brand experience. Digital, with its exciting technology advances, is key to a store space adding to engagement during the shopping journey - allowing stores and brands to deliver immersive, innovative, memorable and personalised experiences.
VIVID’s digital design experts work with you to identify and map out your brand’s key engagement points ranging from personal mobile to store tablets or large feature brand walls.
AUDIO, ACOUSTICS & IN-STORE MUSIC
At VIVID we believe that sound technologies are often overlooked and that well designed, well implemented and well maintained in-store audio systems, whether standalone or part of a converged technology system, can deliver key benefits to the retailer.
VIVID’s audio experts will outline your in-store sound requirements - from music hardware, to soundscaping and background music - ensuring the results benefit the sales process; increase the time customers spend in store and browsing; influence consumer opinions and perceptions of particular brands; enhance the experience of in-store events and campaigns.
MOBILE & in-store connectivity
Everyone is now digitally connected in some way. As consumers, we choose to use mobile devices - and social platforms - to manage and improve how we live our lives. As such it is crucial retailers take full advantage of these possibilities and opportunities to convert consumers into digital customers. Identifying the opportunity to capiltalise on the globalised phenomenon that are mobile technologies, VIVID’s mobile technology experts will ensure mobile platforms provide a win-win for both the retailer and the shopper. From wayfinding to personal shopping, loyalty and payment, personalised media, music and ‘gamification’, retailers must ensure they build competitive and future proof mobile platforms.
Key to our success as Retail Experts is to ensure that our teams fully on-board with the architect and design teams early in the project phase. This allows all digital elements to be fully considered and integrated from the outset.
The VIVID team will always include an interior and architectural design lead thus ensuring our solutions are fully integrated into the architect’s vision and design brief.
DIGITAL ART INSTALLATIONS
Drawing on the services of leading digital artists the VIVID team will carry out digital scoping activity with its clients to create world-class unique digital art pieces that delight and engage customers, enhance core brand values whilst positioning stores, brands and retailers at the cutting edge of retail technology.
OUT OF HOME (OOH) MEDIA
Digital OOH has dramatically changed the face of outdoor advertising. In the last decade we have seen it outperform traditional media, with growth second only to that of the Internet.
The adoption of digital by markets globally has been largely due to the rapid expansion of DOOH products, new technologies coming to market and proven ROI. In addition, innovative creative plays got advertisers recognising DOOH as a medium that drives engagement and exploiting the capability of this new channel.
IN-STORE MEDIA & MONETISATION
Creating the right shopping experience is crucial to driving genuine aspirations to visit, re-visit, and ultimately become an advocate of a retail space or brand. It also means implementing the right communications channels - in store and out of store - and utilising the right technologies to engage with the audiences.
VIVID’s experts work closely with your marketing and branding divisions in leveraging digital technologies, advising on how digital can support branding and marketing efforts in developing solutions, providing the right platforms and hooks to attract the right guests to the new store location and build loyalty.
CONTENT MANAGEMENT & SYSTEMS
Superior branded content - whether its video, imagery or music – are key to a brand’s image and is becoming a ubiquitous set of communication tools. How your content is delivered is equally important. Content delivery platforms enable assets and messaging to be distributed in-store, on-device, and on the web, while reducing capital expenditure, integrating with IT systems and services, and extending branded experiences beyond the store. We host, normalise, moderate and schedule content.
For clients needing additional assistance we can link you with our creative teams for creation and development of assets.
With shoppers now demanding multi-sensory experiences, seamless transition from digital to physical store and back to digital - in-store APPs being one example - retailers must increasingly ensure they provide fun and unique shopping experiences. Retailers committed to developing experiences are also benefiting from retail analytics through product promotion and selection to inventory management, with the view to ultimately increase store traffic and sales. VIVID’s development team can work to add to your existing platform, or create new platforms and tools that deliver to both the customer and the retailer.