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Revolutionary directional sound technology creates concise and narrow sound direction that is controlled with the same accuracy of a beam of light. Just point our loudspeaker to the desired zone and you can hear it stream without periphery noise.  It offers a great alternative to headphones and sound can be enjoyed without affecting social interaction. Gives flexibility to the retailer who can do spot promotions in-store and change them as frequently as needed. It can also be used to provide accessibility to hard-of-hearing and visually impaired customers through tailoring of sound.